Versiti — “It’s Bigger Than Blood” Brand Campaign

Overview:
Award-winning brand differentiation campaign for Versiti Blood Center, focused on emotional storytelling and donor motivations.

What I Did:
- Conducted 200+ surveys, 60 intercepts, 15 interviews
- Identified key motivations (altruism + legacy)
- Developed messaging, creative direction, campaign assets
- Designed ads and mockups

Outcome:
- Placed 2nd in the Fisher College of Business Consulting Competition.

Skills:
- Research
- Insight development
- Creative strategy
- Campaign design