Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
P&G Performance Reporting & Super Bowl Campaign Analysis
Project Type
Creative Design & Analysis
Date
December 2024 - February 2026
Overview:
A visually engaging performance review highlighting brand insights, retail trends, and campaign impact. This work includes Zevo’s 2024 End-of-Year Creative Review and a real-time analysis of its Super Bowl commercial performance.
What I Did:
- Designed the full 2024 End-of-Year Creative Review deck in Canva
- Translated sales and retail data into clear, executive-ready visuals
- Conducted real-time Google search trend analysis following Zevo’s Super Bowl commercial
- Identified early indicators of brand interest and consumer intent
- Ensured brand consistency and clarity throughout all materials
Outcome:
Executive-ready reviews used internally to evaluate year-end performance and measure immediate impact of national advertising.
Skills:
- Data storytelling
- Presentation design
- [Google] Trend analysis
- Campaign performance evaluation
